Blake ThorneHead of Product Content is the missing role on your marketing teamI get questions about moving from content marketing to product marketing and what it was like. I sometimes feel guilty about my answer…4 min read·Dec 18, 2020----
Blake ThorneSecrets of self serve go-to-market part 2: What a self serve product and company look likeThis is the 2nd of 3 parts in a series on self serve go-to-market models. Part 1 covers what self serve looks like and why it’s so…6 min read·Aug 3, 2019----
Blake ThorneSecrets of self serve go-to-market part 1: What it is and why it’s so powerfulDo customers discover, evaluate, and buy your product entirely on their own, never personally interacting with a sales rep or anyone else…6 min read·Mar 6, 2019----
Blake ThorneHow marketers can develop subject matter expertise quicklyMost marketers need to know a lot more about the industry and customers they’re marketing to.8 min read·Feb 25, 2019----
Blake ThorneBuilding content loops for word-of-mouth-style growthI remember the day I first heard about Google. And I remember the day I first heard about Facebook. Both were through direct, word of…12 min read·Jan 23, 2019--1--1