Head of Product Content is the missing role on your marketing teamI get questions about moving from content marketing to product marketing and what it was like. I sometimes feel guilty about my answer…Dec 18, 2020Dec 18, 2020
Secrets of self serve go-to-market part 2: What a self serve product and company look likeThis is the 2nd of 3 parts in a series on self serve go-to-market models. Part 1 covers what self serve looks like and why it’s so…Aug 3, 2019Aug 3, 2019
Secrets of self serve go-to-market part 1: What it is and why it’s so powerfulDo customers discover, evaluate, and buy your product entirely on their own, never personally interacting with a sales rep or anyone else…Mar 6, 2019Mar 6, 2019
How marketers can develop subject matter expertise quicklyMost marketers need to know a lot more about the industry and customers they’re marketing to.Feb 25, 2019Feb 25, 2019
Building content loops for word-of-mouth-style growthI remember the day I first heard about Google. And I remember the day I first heard about Facebook. Both were through direct, word of…Jan 23, 20191Jan 23, 20191
